CORPORATE STRATEGY - FITNESS INDUSTRY NEW YORK FITNESS Assignment

CORPORATE STRATEGY - fitness INDUSTRY NEW YORK FITNESS - Assignment ExampleThis industry renders the facility of fitness specially lyceenasium and wellness clubs as per membership basis. The benefits provided by this industry include the use of exercise equipments and weights, along with facilitating ain training, group classes and other club amenities. As per the data of IBIS World (2012), the fitness industry especially gym and health clubs have inculcated an estimated figure of approximately 8.7 million members across the United Kingdom, which is nearly 17% of the bounteous population. The London Olympics specially provided the extra motivation in this industry as a result, the revenue change magnitude by around 9.5% over the last five years (IBIS World, 2013). The fitness industry is incredibly favored with innovation and changing technologies which provides the adapting capability of the products for suiting its own requirements. Though there are around 6000 gyms and hea lth clubs in the UK but they cater to the different market segments. These include women only gyms, traditional body construction gyms, budget model gyms, premium full service health club, and 24-hour gyms among others. In London, there are around 70,200 people employed in the active leisure, learning as well as wellbeing arena among them 5900 are employed in the health and fitness industry. Therefore, the government of the UK also provides help for ensuring sustained ontogenesis of this sector. London has a rich mix of active leisure and learning facilities, high profile clear clubs and also a host of international, national and regional events. Therefore, the industry skills fill the gap of sports specific skillful skills and health consciousness (AACS LMI, 2010). Contextually, on the basis of research initiatives on management theory the analysis is through with the help of PESTLE analysis of the external environment. Besides, in this paper, Bowmans Strategy Clock and coati ng and justification of the Ansoffs Matrix are also going to be provided as analysing tools for finding taboo marketing and growth strategy of a new company. Thus, by analysing the external and internal factors a circuit of recommendations is also withdrawn on the development options of the business (Jarzabkowski & et. al, 2009). PESTLE Analysis of the Fitness Industry in the UK A PESTLE analysis at times referred to as PEST analysis is one of the haughty and useful tools for analysing and understanding the industry position as a whole and is often used in conjunction with a SWOT analysis to access the situation of an individual business. A PESTLE analysis is one of the most all important(predicate) frameworks regarding to the assessment of macro environmental analysis. Therefore, it is one of the most important frameworks and a key part for designing of strategic management. The term PESTLE refers Political, Economical, Social, Technological, Legal and Environmental factors. Th is analysis enables to draw varied pertinent responses regarding various questions such as what are the political factors which likely to affect the industry, important economic factors, cultural aspects, technological innovations, present and imminent legislations of the government as well as environmental considerations. However, it is also needed to highlight that these factors definitely depend and