www.airtel.lk Airtel Diversification 01& 02 -NEW ERA FOR BHARTI ENTERPRISES- Mr. J.K. Williams williams_jk@ymail.com I send two reports to Airtels Senior Management once they launched in Sri Lanka. They were depending on inviolable competitive based determine strategy (2ruppes for any network); however, in order to position my strategies and to check out my new survey ( price-based product features with cheer Addition) in Telecommunication industry, I move this reports to them. Airtel Diversification --Introduction-- Nowadays I could perceive that, thither be greater competitors among cellular network providers to attract and keep the nodes with them. Meanwhile, there ar also some short of inter-linkage with those providers in determine and servicing. In this confused environment, I decided to undertake a marketing research, which focuses solely on network providers activity and node perception. Because nearly of the providers introducing several packages even day to day, but I have an doubt, whether are they focus on customers requirements or are they just focus solely on the competition.
Because, while Airtel launched its surgical operation in Sri Lanka, Airtel just focused on competition kinda then customer requirements, as this result, Airtel set price for 2 rupees outgoing for any networks. Whereas, this scheme was absolutely stark(a) than Airtels competitors, as no network providers have such least pricing scheme. However, Airtel failed to impress whole Sri Lankan mind on Airtels first encou nter, because whole Sri Lankans have grater ! expectation on Airtel and its services. Therefore, most of customers requirements were disappointed. Therefore, I would like to summarize my report into half-dozen dimensions, which I got via my market research. Those are Customer Expectation and Satisfactions, reportage Area, Value Added Services, Pricing Strategies, Promotional Strategies and Other...If you want to get a full phase of the moon essay, order it on our website:
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