Effects of Mass Media Essay Example for Free

Effects of Mass Media Essay The benefits that the society gets from mass media have undeniably led to the heavy reliance of people to media for information and entertainment. While the society perceives the media information as either real or important, the media shapes the values and culture of people into an entirely new concept that always end up to the conclusion that the world has been changing because of advancement in terms of technology. From selling goods to giving salient issues, the people can rely on the power of mass media. The heavy reliance of society to media may had been evident in the lifestyle of the mainstream; however, the information that the society keeps nowadays constantly change, molding the psychological and sociological aspects of the next generation. Mass media plays a very important role in the society. The people have been relying on the capability of media to inform, entertain, and provide all the necessary information that the individuals need. The people cannot deny the benefits that they gain from media for different purposes. In fact, its influences in the society have been evident not only through the development of the world in terms of technology but also through the culture and perceptions that the people have nowadays. Media exposures show that media consumption has measurable effects on the perceptions of the society. The people use media information and their actions, judgments, and attitudes are unconsciously being affected by the media messages. The society has been showing too many evidences of media effects; however, the people seem to recognize the benefits of media sources more rather than the negative impacts that it brings to the public. Each media concept has a target audience and the effects vary depending on the level of involvement of the audience and the status of a certain cluster in the society. Apparently, the modern media has been targeting the cluster of the society which can easily be reached and influenced—the young generation. Due to continuous release of media concepts and endless influx of technology, does media still portray images that would help for the betterment of the young adults? What are the negative effects of media concepts to the young generation? Media Images in 20th Century As the world conforms to modernity, the media images have been constantly changing giving the people new ideas and information in fashion trends, technology, and current events. The media sources keep on providing information and the people stay connected with the media information not only to be updated with the changes but because of the availability of resources that would connect the people and the media regardless of their location. Today, media is far different from the media that people have known in the past century. The television shows are more advanced and the films and advertisements show evidences of development in terms of media tools and concepts. Consequently, the society get use to seeing new concepts everyday and the post modern world leave the people with no choice but to conform in order to survive. Even though the society has been criticizing the media for the offensive images that media portrays, the mainstream still relies on the information that media could provide for them. Media sources boomed not only for entertainment but also for commercial purposes in twentieth century. From business to entertainment, the media has been the source of information of any cluster of the society. Today, the young generation can be seen on media sources endorsing consumer goods or promoting services to the society. While some teens appear to be wholesome, some are being criticized for negative underlying messages to the mainstream. Some media sources portray the fun of being a teenager in this modern society and some messages convey a message that the young adults are the hope of the future generation. On the contrary, there are films and television shows that portray aggression and violence. The advertisements portray images of thin and skinny young women who endorse products to the market. The modern youth are being perceived as materialistic, socially aggressive, and partying individuals because of the images that the mainstream sees on media sources. Positive Impacts of Mass Media on Teens The society has been blaming the mass media for making the young adults change their perceptions toward certain matter and behave exactly opposite of how people expect them to be. The society recalls the images that they have seen on media sources which are often considered as negative due to the effects that these portrayals brought to them. Apparently, the effects of mass media have been in the heart of debate in the society because most people perceive media in negative aspect while some still consider the benefits that the society gets from it. Due to negative images on media, the society often fails to recognize the positive effects that media can give to the public. Although some parents perceive television as helpful in developing the mind of their children, the society on the other hand, points out this perception as effect of media brainwashing. The heavy reliance of people on media has been the effect of the society’s acceptance to all the messages that are being conveyed on all media sources.