Timberland †Corporate Social Responsibility Essay Example for Free

Timberland Corporate Social Responsibility raiseHow do Timberlands loving responsibility efforts and high ethical standards benefit the company?Timberlands CSR (Corporate social responsibility) efforts benefit the company in a number of waysBy involving all stakeholders be it consumers, employees or stock holders, Timberland ensures that it is not business as usual but much more towards grown back to the community from which it derives sustenance.By contributing to the local community through PIES (Partners in education and service) and separate projects, it ensures that the local community is made to feel like part of the familyTimberland is undertaking thirteen assorted projects with the local community and the employees involvement sparks what the vigilance calls a revolution in social justice. all over the past several years, corporate America has been shaken by a series of scandals involving the top management and the whole image of these companies had taken a severe beating. Timberland, by its CSR efforts has ensured that all its stakeholders have a ordained approach towards the company and this helps it in its business efforts.Why is the leaders personal involvement profound?By aligning themselves with the social responsibility efforts, Timberlands management has ensured thatTheir personal involvement ensures that the employees ar motivated and follow the leader in their efforts towards CSRBy letting employees get a paid conduce of 40 hours to contribute towards CSR efforts, the leadership of Timberland is sending a strong message to all the stakeholders somewhat its sincerity and commitment towards the community projectsThe fact that the leadership was present at the meeting of volunteers to kick take out the CSR efforts is a signal that everyone is involved.Timberland is striving to create a brand identity for itself as a caring and ethical company. Towards this, the leadership wants to ensure that it does not fall into the quagmire o f profit determined unethical behavior and instead engage themselves with the community at large.