Designing and Managing Integrated Marketing Channels Essay

Designing and Managing Integrated Marketing Channels - Essay ExampleIt will make trustworthy that the relationship between different maneuvers and the organization is strong and motivated. In addition, organizations need to keep a check on the lines in a timely manner. It will indicate any realizable trouble within the relationship beforehand (Maddock & Fulton, 1996).The channels are affected by the trends that would be introduced everyplace time. These trends may include the vertical marketing system (VMS), horizontal marketing system, and integrated marketing channel system (Kotler & Keller, 2012). As soon as the organization is aware of the channels with their selected intermediaries, it is suggested that it also create a sheet for distributing tasks and responsibility to each channel (Hunt, 2010).The undertaken grid or design to allocate the tasks to each channel would allow in understanding the channel that may be becoming problematic and act as a barrier for the smooth tra nsitions of marketing. Thus, the aforementioned recommendation may be followed to get away with deplorable channel