Tourism Tech and Innovation Preliminary Report

Tourism tech and Innovation Preliminary ReportTourism Tech and Innovation Preliminary ReportThis tourism tech and creative activity preliminary exam report is close Top Shots Fun common in sunniness Coast in Australia. This is considered to be a full fledge case for family entertainment and serves as an extraction to a large population. The am rehearsement leafy vegetable has many a(prenominal) different activities and privates ignore choose from a variety of different lames and activities that atomic number 18 available on that point.The commonalty has indoor rock climbing, 18 passel minigolf courses, turn and spin, cannon ball(a) blaster and motley other activities for lovers of water sports. There are many arcade naughtys which are operated through coins. In addition to this, there is also a fast food caf on site to cater to the needs of individuals who feel hungry during their solidise. Moreover, there are a variety of different packages that can be chosen from if somebody wants to book a party place for young kids.Innovation refers to applying stark naked and novel solutions in order to be able to meet challenges in a unwrap manner so as to cater to the subsisting market needs. The scientific field related to innovation has introduced the concept of technological innovation in order to offer an explanation of the rate and constitution of innovation due to technological change (Ryan, 2013).Therefore, a dynamic vane which consists of various agents who interact together for making greater utilization of applied science on with its diffusion and generation is known as the technological innovation system.The new wave of technological innovation foc works on using hearty networking service in order to founder help tradinges in comer their target market and increasing their customer base. The use of cordial networking run is call forthing in use and it can prove to be accommodating for Top Shots Fun Park.Top Shots Fun Park has many charismatic activities and has a good website to provide intercommunicateation close the telephone circuit. The website is quite elaborated and gives information regarding the opening and closing times of the Park and information about different rides and their prices also. However, the cable could possibly solve use of more social networking services to enhance its service take aim and make the business better. This would in turn lead to an increase in turnover for the business as the message would reach a larger audience and more large number will visit the Park on a regular basis.A social networking service primarily provides a platform which helps in building social relations and social networks among individuals who are involved in the activities of the business or de leadr real life connections with the business. There are many services that come under social networking which include platforms like Facebook, twitter, LinkedIn, blogs, smartphone applicatio ns, electronic mail merc flipising, online live chat, social media advertising and promotions (Hoult, 2012).Top Shots Fun Park is already making use of promotions to make their business better and to increase their clientele. The website of the party provides information related to free gift vouchers and discount vouchers which can be availed under certain conditions. The prime purpose of using this technique is to attract more customers to visit the Park which would lead to an increase in receipts for the fellowship.The caller-up can also make use of promotion by giving surprise gifts to visitors or giving gift hampers on the grease ones palms of a certain amount of tickets from the Park. Moreover, promotional campaigns can be held on different days of the week to attract more people to visit the Park during those days. These promotional campaigns can include various activities that might be of interest to the target market for the company (King, 2013).Social media platforms like twitter, LinkedIn and blogs can also be used for advertising the business and creating sentiency about it in the market. The company should make an individual twitter page where all updates should be tweeted in a timely manner. The twitter updates should also inform followers about the current promotions that are being offered at the Park and moldiness also advertise any new or real rides or activities (King, 2013).Top Shots Fun Park should also host an individual LinkedIn profile where professionals can directly contact for information and other services. Additionally, the company should start a new blog of their own which would cover the promotional campaigns that are being run in the Park as sanitary as any changes in prices or additions to activities or rides in the Park. genius of the best strategies that the company can use to make its services better is maturation of smartphone applications to supplement the activities and games found in the Park already. For insta nce, the 18 pot minigolf game that is found in the Park could be transformed into a game that can be downloaded in the form of an application in a smartphone. Once people start getting addicted to the game in their smartphone, the likelihood of them visiting the Park to play it in real will also increase.Smart phone applications can also be developed for the purpose of catering to users of the application who can keep a track of all the updates regarding the Park. This application could provide notification related to latest promotional campaigns and latest activities that are going on in the Park (Timonthy, 2010).In addition to this, the application should also allow users to make conjure bookings using the application by signing into their member account which would be provided within the smart phone application (King, 2013).However, there are also some disadvantages to using smart phone application by the business. Firstly, the development of the application will cost the compa ny a lot and this initial investment on developing the application will require a high budget but the benefits gained from it will eventually outweigh the cost. Secondly, individuals who do not use smart phones will not have access code to the services provided through this new smart phone application.Another authorized way of using social networking services to bring an improvement to the business is through the use of email trade. The company can make use of email marketing in order to advertise their existing services and making customers aware about the upcoming activities and promotions that the customers can avail.This email marketing would be done by initially using market segmentation. The segment of the market that the company is trying to cater to will be targeted whence and email marketing campaign will be designed in order to cater to their tailored needs (Ryan, 2013).The success of any business depends on after sales service. The Top Shots Fun Park should make use of this technique in their business also. There should be online hand held terminals installed at the exit of the premises along with a counter where customers would be required to digitally submit their feedback about the Park and the services provided along with any suggestions that they would like to make in order to make the tint of services and products better. The feedback should then be recorded in the online database which would be reviewed and amendments must be made accordingly (Smith, 2013).It is also highly important to have online live chat. This is something that the company website lacks. There should ideally be one piece on the main page of the company website which would allow the users to reach live support with the help of using online live chat. The purpose of having this service for the customers is to provide the customers with convenience for getting information and proceeding with any queries that they might have (Ryan, 2013).Social media advertising campai gns should also be used to increase awareness about the amusement Park and create a strong level of brand loyalty in existing customers. There are various types of social media advertising which can be used. This includes advertising on Facebook, twitter and various other social media networking platforms to reach the targeted audience in a better manner.Hosting social media events can also help the business grow by keeping the fans of the business engaged in online activities related to the company. The company should keep weekly quizzes on social media and distribute gift hampers to winners of the game or activity that the social media event is all about.To conclude, it can be said that Top Shotss Fun Park is doing quite well and has a large amount of clientele that is attracted to the activities for family entertainment that are provided at the Park. However, there is always room for improvement and the business can make use of various social networking services in order to provi de better services and products to the consumers and also improve the working of the business as a whole.ReferencesHoult, K. (2012). Strategic planning and social media marketing. Social Media Conference, WWU.King, C. (2013). 16 social media marketing tips. Retrieved 23rd March, 2014 from http//www.socialmediaexaminer.com/Top Shots Fun Park. (2014). Retrieved 23rd March, 2014 from http//www.TopShotssFunPark.com.au/Ryan, F. (2013). Growing importance of technology and social networking services. New York Times.Smith, T. (2013). 40 ideas for your 2013 social media marketing plan. Exact aspire merchandising CloudTimonthy, R. (2010). Impact of smart phones on business. Journal of Marketing