KFC Corporation Essay

KFC Corporation, or KFC, founded and also hold upn as Kentucky Fried chicken is a chain of fast food restaurant based in Louisville, Kentucky. KFC is a brand and operating segment, called a concept of Yum Brands since 1997 when that guild was spun off from PepsiCo. KFC chiefly sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is heat up chicken, KFC also offers a line of roasted chicken increases, side dishes and desserts. object glass MarketThe process of evaluating each market segments attractive force and selecting two or more segments As the outlets of KFC are in posh area and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC target speeding and middle classes. Target market depends upon size and growth rate of population, company resources and structural attractiveness of market segment. Market PositioningFor a product to occupy a clear, limpidive and desirable place relative to competing products in the minds of target consumer. In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in the product. KFC focuses on unmingled and fresh food in order to create a distinct and clear positioning in the minds of customers, KFC has a strong brand denote and they are leading market in fried chicken.