Global Culture And Cultural Imperialism Media Essay

Global Culture And Cultural Imperialism Media EssaySome scholars mean that globalisation is a solve that human race perpetu each(prenominal)y across the spatial barriers, institutional, hea pastish and early(a) social barriers so that we tramp fulfil in full communication ( solid and in takeational) on a global scale and tint much consensus and joint-action. This surgery is a multi-dimensional, both unified and diverse and perpetu every last(predicate)(a)y conflictive. On this basis, the heathenish globalisation is considered as a process of t integrity for ethnical integration and sharing inside the conflict and the unity, which means all field of study destinations through the exchange, integration, percolation and complementarity continually break their profess ethnic patterns and geographic limitations and move towards the world continuously go beyond the boundaries of the discipline glossiness and get ethnical identity under human judgments constantly ch ange the national heathenish resources into human sharing resources. This miscellany of process is a formation and evolution of force. In this way, globalization seems to be much(prenominal) a force, which is the source of capitalist countries in atomic number 63 and now principally is the United States. They argon in an attempt to maximally transform or digest the various differences or conflicts of the worlds national market-gardening into the alike.However we hold in to clarify that gardening, which is the human- limited phenomenon, as the crystallization of human civilization and progress, permeates through all beas of social life. It plays an irreplaceable effect for the tribe to foster a manufacture world outlook, philosophy of life, inventionion of history and sense of worth. National glossiness is the soul of a nation and the heartual symbol. It is the core of culture. Any nations culture, including vogue of production, social structure, ideology, organized r eligion, ethics, customs etc, is the sign of the worldly concern of this nation and the premise of prolongation of development.In the context of globalization, the reason cultural diversity still disregard be maintained is because this closely linked by national independency maintaining. One of the basic typicals of culture is ethnicity. This is the cornerstvirtuoso for this nationality based on the worlds nations. If one nation completely denies their own cultural traditions, loses the national self-confidence, and is go awaying to ask the alien to assimilation, it is the beginning of this nations decline. Once any loving of culture losing their national identity, it does non exist as an independent culture any longer. Establishing of the supposed globalization which are dominated by one specific kind of culture, its bone marrow is to implement a cultural hegemony. It is a typical cultural imperialism.The condition of cultural imperialism is one of the numbers of terms emerging in the 1960s to criticize of society in a radical- enliven way. Since then this term is widely utilise by the intelligentsia. However its definition and con nonation has everlastingly been fragmented and ambiguous. The referent is extremely broad and similar to one an different(prenominal) in a high degree. This term came originally from the mixture of both words culture and imperialism, and these two words in itself is extremely perplex and prone to doubt. The objective for synthesis of this word is to provide a concept which is similar with a protective umbrella, meanwhile it accommodates a very a wide range of topics. In certain circumstances, it sens be specify as The use of political and sparing power to exalt and deal the determine and habits of a foreign culture at the expense of a native culture (Tomlinson, 1991). Such a definition itself tends to think that the essence of cultural imperialism is to promote and spread the values in the habit, and in this pr ocess, political and economic power only plays an instrumental role. However, many another(prenominal) of the discussion round cultural imperialism, in fact, more emphasize on the significance of economic role. While all cultural factors, but is a tool, is one used to support political and economic domination. In other words, the process of the imperialist countries controls other countries is cultural advanced. The imperialist countries export to other countries cultural forms of encouraging the imperialist relations, and then complete the state of the imperial domination. Just alike American scholar Jameson pointed out in 1986 that the First World countries police chief the worlds cultural output initiative. They can mandatorily indoctrinate their own values and ideologies to the Second World through media. At the same time however, the deprived and marginalized Third World countries can only passively accept. Their cultural hereditary pattern is at risk, and their cultural values and ideologies are under constant infiltration as well. The aggression and infiltration of the First World culture arouse opposition from Third World culture, and the struggle against cultural colonial and hegemony which resulting the cultural conflict is inevitable. For a curtain period, many countries from Europe to the Americas, from Africa to Asia, a dole out of new gist acquire been appearing for the popular culture and day-to-day life. Jeans, McDonalds, rock and roll, Hollywood blockbusters, or even the western middle-class lifestyle, strain and pursuit, etc., have been becoming the new kind of fashion. People enjoy the Western civilization through eating, drinking and being merry accept unconsciously the edification and influence of Western culture. Such cultural infiltration is more effective than the wars using of aircraft and missiles. Some cultural infiltration could raceway many countries lose not only their national identity, but themselves as well, and t hen accept the Western values and institutions involuntarily. The external violence, such as missiles, is not very terrible, but more frightening than the missile is the economic and cultural which is a sort of subtle and underhanded soft knife. If the old imperialism in the first place used guns to conquer the world and enslave the weak peoples, the cultural imperialism in virtue of cultural infiltration, quietly conquers the he humanistic discipline of people from other countries and allows them to consciously obey the superpower hegemony. In the context of economic globalization, any farming with the independent cultural tradition must safeguard their own cultural tradition, cultural benefits and cultural security by taking positive measures. more countries and even some western developed countries use multi-polar cultural system to against American unilateral cultural strategy. For instance, in 1989, the European sevens passed through the Television without Frontiers Direc tive (TVWF) to ensure the playing time for the European film and television works At the same time EU determined the six standards of cultural exception In 1993, France, Canada and other countries in the Uruguay Round negotiations put forward the cultural exception concept which states that cultural exports should be treated divers(prenominal)ly than other goods in trade negotiations because national cultures should be protected. In my point of view, economic globalization and economic integration is indeed a tide and trend which cannot be stopped. However in contrast, the culture probably cannot be fully integrated. Generally speaking, in that respect are both globalization and integration factors for culture, but also exist factors that cannot be completely globalized and integrated. The anti-globalization demonstration in Seattle and the protest by German people when the U.S. president visiting to Germany demonstrated that even in the west itself, in that location are widespr ead anti-globalization voices. Culture is far beyond the simple material production. It is a more advanced and more complex human spirit activity. The cultural homogenization which right followed of globalization should not be prematurely optimistic estimated. However these issues are well worth pondering what aspects of culture is the ability to globalize and integrate what are not the factors? To answer these questions, a picky study on culture should be necessary. First of all, there is a commonality side between human feelings and ideas. In the process of creating its own history, human beings also create their own spiritual and randy world. Although for the unalike regions and variant ethnic people, their display form for the emotional and other spiritual activities are varied, there are some common areas that are communicable and blended with each other. Only in this way, humans can be closely linked rather than gapped. In this sense, cultural globalization is feasible an d should be. Secondly on the other hand, factors for culture which cannot be globalized and integrated still should not be ignored. These cultural factors reconcile the core of the dissimilar national cultures. Language is one of such cultural factors. Language is the bearer of any culture moreover also constitute the core of different cultures. We can see that the globalization of strong languages, such as English, is bring to the demise of many minority languages. In nowadays, about 20 kinds of languages are disappearing around the world every year. With the disappearance of these languages, those related graphic cultures of disadvantaged groups have been becoming extinct. What is more, discussing literature and art is inseparable with the language. For a nations culture, literature is the virtually distinctive and ethnic. If the language can be globalized, in addition to those nations who use strong languages, the literature works with other languages will also completely e liminate as the languages disappearing. Language for literature is not just a medium. Disappearance of the various and colorful national languages could lead the spirit of literature to be sameness and narrow. The demise of literature which is the most characteristic is a symbol of the demise of the national culture. Therefore linguistic, as the core element of culture is not possible to or should not be integrated. The idea of cultural globalization is not able to fully become a reality. On the one hand, it is a consequence of progressively frequent cultural exchanges in the process of economic integration it is a real-life activity within an era of communication and dialogue. On the other hand, different cultures must keep their own unique contents and large or gnomish differences, so that it can be able to communicate and dialogue. homogenisation of culture, unlike the process of economic activities, is not straightforward. It has many extremely main(prenominal) and unintegrat ed factors. Moreover, cultural diversity is a basis for the harmoniously existence of human civilization world. In the same way, diversity of literature and arts prepare a healthy and vibrant future. However at the same time, we have to admit that a fact that cultural globalization is an unresisting historical trend. The reason is decided by the cultures own characteristics. The cultures all have their own roots and soil of survival and development. They inevitably have regional, local anesthetic, special and relatively stationary characteristics. Once the national cultures abandon their traditional forms, frankincense it means giving up their history and losing the foundation and conditions for further development. Meanwhile, the cultures occupy universal, dynamic, penetrative and expansive features as well. Although culture always manifested itself through the specific form of history, showing of human nature, strength and scale aspects during the activities of human beings eve r-changing the world also outlines the indispensable common elements of different nationalities and different cultural systems. Any culture, regardless how unique the form is or how varied the content is, is based on certain modes of production and a certain form of society. Any variety of large or small size of cultural system subordinates to the mother system. It has the most general feature of culture, which is the bi-directional convective. This characteristic determines any kind of national culture is the unity of the static and dynamic. It is both single and diverse it belongs with both nation and the whole world. The aboriginality for any local culture, in fact, is only a relatively significance. At the present day, as the earth becoming a village, the trend of one world one family is increasingly obvious. Cultural globalization has become an unstoppable tide. Cultural globalization, in brief, is that while economic globalization, the local culture opening active dialogues to the alien culture with an open posture, developing and replenishing itself during the mutual exchange. So that the global culture can present that both unity and diversity, universality and uniqueness can be accomplished without coming into conflict. In short, inexistence of the state of cultural isolation, mutualness and development of multi-culture, and co-existence of the particularity of local culture and the universality of the worlds culture constitute the organic content of the cultural globalization. It can be seen that cultural globalization must not be understood as an assimilation of different global cultures or westernization. On the other hand, it precisely shows a kind of scene that the world multi-cultural existing at the same time, interacting with each other and mutual constructing. Apart from this, with the trend of cultural globalization, there is an objective destiny for the various ethnic, regional and major cultural systems to occur value conflicts within th e fundamental interaction. It is because different cultural patterns producing different culture bred factors, and they all have their own quality requirements and the specific scope of application. Therefore the value conflicts generated in the multi-cultural interaction is normal and inevitable. Undeniably, the entirely different cultural patterns formed under specialisation can create an advantage. On the other hand, occupying a higher position, including all of the cultural differences together could maintain an advantage as well. An Indian religion organization named Baba or can be said Zaire is a great example. The logo for Baba is a flower composed of two- point petals and each layer contains 5 petals. Inside the 5 petals involves all kinds of the identity of the worlds major religions Hinduism Europe Mother Fu, Christian Cross, Zoroastrianism fire, Islam Crescent and Buddhism The Wheel of Dharma. Each of the traditional logo is the product under the cross-culture, crea tion and new meaning. Such a strategy holds all the different religions that come from various cultures into one same trustfulness Religion is only one, which is love Language is only one, which is soul festinate is only one, which is human God is only one, which is self. This compatible spirit of the universe make Baba expand to the whole world, and its followers, including the United States, Canada, United Kingdom, Australia, Fiji, upstart Zealand, Mauritius, etc., have set up a total of more than 2,000 centers in 137 countries. In this case, it is no doubt that Baba is also a perfect palmy example indicating the importance of creativity for cultural integration. Globalization has both advantages and disadvantages. Whether the globalization can benefit on national cultures development primarily depends on the definition of globalization. If the globalization aims to make a variety of culture develop and prosper jointly, that globalization is undoubtedly useful if globalization is to make the western culture to dominate the development of entire world culture or advocate the cultural imperialism, this globalization is not acceptable from a cultural perspective. The impact of cultural globalization has big drawbacks on small nations. Under the powerful impact of globalization, the weak nations must give effective thoughts in order to avoid losing of autonomy for their local culture, and even ingest by foreign cultures.ReferenceHamm, B. (2005). Cultural imperialism. Broadview Press.Jameson, F., (1986). Third-World Literature in an term of Multinational Capitalism.Tomlinson, J., (1991). Cultural Imperialism. London Printer.Yuanzi H., Xiaoyuan X.,(1998). Globalization and China. Beijing CCTP.