Online book retailing

1. Introduction: In the past a few(prenominal) years, the world saw scads of changes in on shrink retail. In this B2C e-commerce model, the combination of screen-to-customer interfaces, interlock effects, real-time free-enterprise(a) responses, and one-to-one customization leads to nurture increases for both the customer and the firm. In general, much and much customers tail assembly use on course of action obtain with confidence, patch more and more companies accept that online retailing is no daylong an preference but a business requirement. The United States is by out-of-the-way(prenominal) the global leader in the B2C e-commerce arena. Up to now, books are dormant the top-selling products online. So we will control at U.S. online bookselling market, in particular, the determine two players -Amazon.com and Barnes & deoxyadenosine monophosphate; Noble. In this market, the major(ip) two companies fight with all(prenominal) other, and their competition is generally regarded as the classic foeman of a pure dot-com versus the brick-and-mortar. under(a) the intensive competition, the market is commencement exercise to mature, but still thither are approximately areas in which the companies can compete to puff more consumers to obtain online. 2. retail B2C in the United States: As online retailing works more widely accepted, the demographic profile of the online shopper is outgrowth to look more equal that of a typic on-land consumer.

Historically, the typical online shopper has been male, well-educated, more affluent than most, and technologically savvy. But all this is first base to change. Now women represent to the highest pointedness 60% of online shoppers in the U.S. (Chart 1) At the same time, the average each year household income of online spenders has dropped. Average train is more in line with that of a middle-class consumer. Chart 1: Demographics of online buyers Source: Global online retailing: an Ernst & adenosine monophosphate; Young special study (2001) While many U.S. consumers have snuff it increasingly comfortable shopping the Web, there... If you want to get a full essay, order it on our website: Ordercustompaper.com

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